Energy Hogs, Assemble
Harley Davidson electric bikes? Whoa, what? Harley Davidson, the iconic American manufacturer of motorcycles that shake the ground with each heartbeat, have invested heavily into electric vehicle design. It makes sense, given the management of any company should be making a transition plan for the end of fossil fuel energy.
Harley Davidson recently spun off their electric bike offering into a separate company under the brand name Serial 1. The brand’s name is an homage to the very first motorcycle ever built by Harley-Davidson in 1903, named “Serial Number One.” Back then, motorcycles were essentially just bicycles with a small engine placed in front of the pedals. Regardless of your stance on climate change, the fact that fossil fuels are a finite resource will bring about a paradigm shift of enormous proportions.
In our opinion, Harley Davidson is one of the most meticulously managed companies on the planet. The company has already started selling an all-electric Harley Davidson model (the Livewire). Sales are brisk.
As with other brands with their finger on the strong, loud-as-a-Fat-Boy’s pipes public pulse, the realization means smart manufacturers are already shifting to EVs to ensure they are viable. Because oil will become scarce—peak oil production and peak internal combustion engine vehicle sales have already passed. As with horse and buggy technology, the internal combustion engine will soon be a relic of the past. Which side will a successfully managed brand be on? At Veemo, we know the answer.
Veemo’s employee’s already own and ride Harley Davidson bikes. In general, motorcycles reduce traffic congestion and CO2 emissions. Companies like Harley Davidson and Veemo are moving ahead to build transportation choices that align with the future of humanity.
Want to ride along? Hop on.